Advent campaign for McDonald´s
The real challenge during the production of TV spots, billboards, posters, banners and various instore materials was the convincing culinary staging of the McDonalds products within the 3D environment. Together with photographer Susanne Stemmer we prepared photogrammetric data that worked perfectly well for creating photorealistic 3D models. This is how we perfectly met the client´s high expectations in showing his key-products in a proper way.
Client: McDonald´s Austria
Agency: DDB Vienna
Production/CGI/Postproduction: Friendly Fire
DOP: Susanne Stemmer