bob easter campaign
Those who spent hours in arcades playing video games like Space Invaders, Donkey Kong or Pac Man will remember this special atmosphere fed by 8-bit music and huge gaming machines.
For bob – an Austrian telecommunications services provider – we brought these memories back. Right before Easter our logic hero – a rabbit – conquers the well designed 80s retro stage, overcomes several obstacles, collects valuable items and finally reveals the latest bob-offer – that’s how the TV spot works.
In order to bring this idea to life, we also developed a game based on the campaign´s style. And thus we created first degree experiences and a very high level of involvement.
The campaign was spread through all media channels (TV, print, Infoscreen, OOH, web and radio). On top the game was linked to a competition on the client´s website: https://ostergewinnspiel.bob.at/gewinnspiel
Agency: Demner, Merlicek & Bergmann
Animation/Direction: Friendly Fire
Gamedevelopment: Miguel Marn