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Break the rules

Conventions have past, traditional behavior does not work anymore. ERSTE BANKs current campaign for students declares war on plain old payment- and service processes. This approach is supported by sophisticated 3D simulations that highlight the liquidation of old fashioned payment methods and their lack of feasibility.
„For us it was quite exciting to support the campaign´s visual language by digging deep in our simulation box. For the spots we then used liquid-, cloth- and finite element simulations.“ explains Philipp Zaufel, Lead Visual Effects Artist at Friendly Fire.


Credits
Client: ERSTE BANK
Agency: Jung v. Matt/Donau
3D/CG Work: Friendly Fire Vienna
Music/Sound: Blautöne/Vienna