Product Launch Video for Akura 44, the new locking system from EVVA. Made with Unreal Engine.
EVVA, one of the leading manufacturers for mechanical and electronic locking systems, approached us with the task of developing an unusual video for the launch of the new Akura 44 system. The client didn't want a classic product video but to present the benefits in a creative, artistic and unexpected way. We created an animated video that plays mainly with optical illusion and thus brings the viewer closer to the outstanding flexibility of Akura 44 in a surprising way. From concept and storyboard to post-production this video was created entirely in our studio.
The workflow we used for the implementation is also unusual. The entire video (with the exception of the actor) was created in Unreal Engine, the state of the art realtime software and game engine.
Thanks to the implementation in Unreal Engine, we were able to implement all the effects we used for the optical illusion directly in a single shot without having to solve them in post-production. This kept the project flexible and simplified iterations massively, thanks to tools that come from the classic game development pipeline. In real time.
Sound by Soundfeiler (soundfeiler.com)