VizCraft® by Friendly Fire is a next-generation 3D platform that transforms product data into immersive, interactive, and automated experiences.
From real-time configurators to automated content production, VizCraft® empowers brands to create, manage, and deliver scalable product experiences across digital channels.
VizCraft® by Friendly Fire is a next-generation 3D platform that transforms product data into immersive, interactive, and automated experiences.
From real-time configurators to automated content production, VizCraft® empowers brands to create, manage, and deliver scalable product experiences across digital channels.
VizCraft® bridges the gap between data and experience.
Most companies have detailed product data. But turning that data into consistent, usable, and scalable experiences remains one of the biggest challenges in digital product communication.
As product portfolios grow, traditional workflows fail:
Pre-rendered libraries explode in size and cost
Rendering pipelines slow down launches
Marketing depends on external 3D production
Product visuals are disconnected from ERP, PIM, and e-commerce systems
The result: high effort, high cost, and limited flexibility.
VizCraft® resolves these limitations through a platform approach that connects product data directly to 3D and automation workflows.
VizCraft® provides a unified platform where data, automation, and visualization work as one.
At the heart of VizCraft® lies a powerful core that acts as a single source of truth, driving all visual outputs from one unified 3D product model created from CAD data and intelligent metadata. From here, individual output-modules can be activated – depending on your needs:
VizCraft® Configurator
Real-time 3D interaction or Image on Demand (instant 2D output)VizCraft® Studio
Creative scene editing and renderingVizCraft® Machine
Automated batch production at scale
Every module runs independently, yet all are driven by a single, unified product model at the core.
No duplicated assets. No parallel pipelines. Visual consistency across all channels.
VIZCRAFT® BRIDGES THE GAP BETWEEN PRODUCT DATA AND EXPERIENCE.
VizCraft® transforms CAD data and metadata into dynamic, rule-based 3D scenes.
Depending on your use case, these scenes are:
streamed in real time to the browser
rendered automatically as images
or used for super efficient image batch production
Its modular architecture lets you choose exactly the functionality your workflow requires – scalable, flexible, and built for your business.
Key Benefits:
Modular platform structure
Unreal Engine real-time visual quality
Scalable cloud architecture
Powered by Unreal Enigne. Scaled by automation.
VizCraft® combines Unreal Engine’s visual fidelity with automated DevOps pipelines. Every module runs on a unified technical foundation designed for reliability, scalability, and performance.
Build for teams managing complex product portfolios.
Manufacturers, e-commerce teams, marketing departments, and IT leaders.
VizCraft® aligns teams, data, and technology to deliver product experiences that scale with your portfolio and your business.
VizCraft® Modules:
Experience VizCraft Live
We love creating virtual worlds, animations, top-notch 3D visualizations, interactive user experiences and solving complex technical challenges, especially in real time.
OUR MISSION is to revolutionize the way products and stories are visualized and experienced in the digital world. As specialists in hyper-realistic 3D visualizations, we bridge the gap between imagination and reality, enabling companies to present their products and brand stories with visual precision and creativity.
OUR CLIENTS
Creating for over 100 brands for about 20 years.
