VizCraft® Configurator enables high-end real-time 3D streaming and instant image generation – all powered by a single, data-driven product model, enabling immersive, interactive experiences that support product understanding, differentiation, and conversion across digital channels.
Standard configurators force brands to compromise between quality and performance.
When visual quality defines your brand and details matter, standard configurators fall short. Many 3D configurators are optimized for performance and compatibility. As a result, visual quality and detail are often reduced.
For products where materials, surfaces, and construction details matter, this directly impacts the user experience.
VizCraft® Configurator delivers real-time interaction at the highest visual quality currently achievable – without simplifying the product.
What makes VizCraft different?
VizCraft® Configurators turn product configuration into immersive, interactive experiences streamed directly in the browser. No installation. No delay. No visual compromise.
Built on Unreal Engine and cloud streaming – not WebGL, VizCraft® Configurators enable a level of visual fidelity that standard configurators can’t achieve.
This includes:
Physically accurate materials and shaders
High-detail geometry and textures
Realistic lighting, reflections, and shadows
Smooth, detailed close-ups without degradation
Users explore products interactively – with the same visual standard used in high-end product communication.
VIZCRAFT® CONFIGURATOR DELIVERS REAL-TIME INTERACTION AT THE HIGHEST VISUAL QUALITY - WITHOUT SIMPLIFYING THE PRODUCT.
VizCraft® Configurator renders 3D scenes in real time using Unreal Engine and streams them directly to the browser.
Rendering runs in the cloud at maximum visual quality
Interaction remains responsive and smooth
No download or installation required
The same visual setup can be reused across configurators, e-commerce, and marketing – ensuring consistency across all touchpoints.
VizCraft® Configurator is powered by the VizCraft® Core – a unified, dynamic 3D product model based on CAD data and metadata.
This ensures:
A single source of truth for all visual outputs
No duplicated assets or parallel pipelines
Consistent visual quality across systems
Key Benefits:
VizCraft® Configurator delivers a unique combination of visual fidelity, performance, and enterprise integration.
Market-leading real-time visual quality (not WebGL)
Detailed close-ups and material realism
Consistent visuals across configurator, e-commerce, and marketing
Browser-based delivery via cloud streaming
Integration with ERP and PIM systems
Use Cases:
VizCraft® Configurator is ideal for products where visual accuracy and detail are essential for understanding and configuration.
Typical applications include:
Immersive product configurators for e-commerce and sales
Interactive product experiences for marketing campaigns
Interactive digital showrooms and product presentations
VizCraft® Configurator is built on a cloud-based 3D application that delivers two output modes depending on your use case: Real-time 3D streaming or Image on Demand.
While real-time streaming enables interactive product exploration directly in the browser, Image on Demand turns the same dynamic configurator into an automated content engine – generating high-quality images instantly from the exact product configuration selected. Both outputs are powered by a single, data-driven 3D product model, ensuring consistent visuals, no duplicated assets, and seamless integration across configurators, e-commerce, and backend systems.
VizCraft® Configurator supports a flexible deployment strategy aligned with product value, usage patterns, and operational cost.
Real-time 3D streaming is best suited for high-impact products, flagship configurations, and special launches where maximum visual fidelity, interactive exploration, and brand differentiation are essential.
Image on Demand is optimized for broad catalog coverage and high-volume content generation, enabling scalable configurators, e-commerce imagery, and automated content pipelines without the continuous cost of live streaming. By combining both output modes on a single 3D application and product model, organizations can balance visual quality, performance, and cost efficiency while maintaining consistent visuals across all channels.
Experience VizCraft® Live
VIZCRAFT® CONFIGURATOR CASES
CASE 01 CONFIGURATOR FOR SCHOCK
We are excited to launch the SCHOCK Real-Time 3D Configurator, developed in partnership with SCHOCK, a leader in quartz composite sinks and faucets. Users can explore SCHOCK’s full product range across various kitchen styles, enjoying an interactive experience with six camera angles and dynamic details.
The configurator features a B2C version and a B2B version for selected customers, enabling independent content creation, producing high-quality images in minutes.
This project was developed with Cyledge, Protobyte, and Monkeyway.
CASE 02 CONFIGURATOR FOR MOTORBIKES
Brands like KTM, Husqvarna, and GasGas are showcased in this online experience. Users can make real-time changes to a bike in a 360° view or through pre-made demo videos. Exhaust systems, bench seats, tires, power parts, and even environments can be selected almost instantly.
This project was developed in close partnership with Pierer Innovation, Avocodo and Monkeyway.
CASE 03 CONFIGURATOR FOR CARS
Tailored for the X-Bow sports car, this Real-time 3D configurator lets users customize every aspect, from bespoke colors to high-performance components. Customers can explore every detail inside the car and view the X-Bow in dynamic 360°, showcasing its advanced design in various environments.
This project was developed in close partnership with Pierer Innovation, Avocodo and Monkeyway.
> KTM X-BOW Configurator
