A hymn to Viennese innovative technology.
Friendly Fire gives a face to Viennese scientific research and elaborates a new campaign for the Vienna Science and Technology Fund. A unique visual language using Illustrations and 2D animations was created for the campaign and opened the door to the inventor´s mindset and their possible motivations.
Vienna has a old tradition if it comes to science and research. Today´s digitalisation creates the big challenge to create solutions for tomorrow. Representatives of this disciple are Christoph Pacher who develops digital security keys to protect confidential messages, Georg Weißenbacher who works on self-repairing software solutions or Ivona Brandic who is doing researches on clouds that minimize energy consumption.
Production/2D Animation: Friendly Fire
Art Direction/Illustration: Andrej Krcho/Friendly Fire
Agency: Demner, Merlicek & Bergmann